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The Care Space System

A system to improves charity credibility using the blockchain technology supervised by authorities


Solo Project


Oct - Dec, 2022

Tool Used

Figma, Google Survey


To help both the donors and beneficiaries regain confidence in the charities, I conceptualized a new system, the Care Space System, for overseeing the philanthropic system in this project, enhancing transparency by using blockchain technology in the donating process. Thus beneficiaries will be able to use the new model to reduce their negative emotions when receiving one-way charity as well as gain greater bargaining power.

Ultimately, my Care Space System will create a healthy relationship between donors, beneficiaries, and charities, engage the three parties in opportunities for reciprocal care, and promote well-being and social solidarity.

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The Care Space System


Public dissatisfaction with charitable organizations has increased and trust in U.S. institutions has declined significantly, and this decline in the credibility of charities is due to a variety of factors. (source)

As an extension project of the GLIDE-sponsored project, I will use existing research to conduct a qualitative single case study of GLIDE to understand the impact of typical charity operating models on nonprofits, donors, and beneficiaries.



Inspect the role of the three-party (charities, donors, and beneficiaries) in charity;


Analyze the current state of the market and the strategies in place that deal with the decline in credibility;


Discuss the role and potential use of blockchain technology and distributed ledger technology for charity.


Research Background


The GLIDE Foundation is a national charity organization that helps the homeless, based in San Francisco. I worked with them for a four-month sponsored studio to improve the user experience of their acupuncture service in Feb 2022.


To create a radically inclusive, just, and loving community mobilized to alleviate suffering and break the cycles of poverty and marginalization.


· Daily Free Meals and Food
· Family Youth and Childcare
· HIV and Harm Reduction
· Acupuncture

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The Relationship Diagram Indicates By the Direction of Funds

01  Inspect The Role of The Three-Party In Charity

Research Target Users

  • Donor

  • Beneficiary

  • GLIDE staff  

Research Methods

  • Secondary Research

  • Online and Paper Survey

  • In-person Interview

  • Literature Review

Data Collect and Analysis - Donor

People donate because the organization provides them with value-based recognition. As a result, identifying the primary motivating factors of donors is a critical component of the process.

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Anomynous Questionnaires

We received 32 anonymous questionnaires from those who have donated to public charity at least once and aged from 21 to 64, to establish a profile of the donors.




Donated to charities that they had brief knowledge of or has been to




Chose to donate because of a similar experience




Only donated to local charities most of the time




Followed up with organizations that they had donated to

In-Depth Interview

Five participants from the anonymous questionnaires were invited to have a 30- 45 minutes interview with three parts.


Personal Background And Donation History
“Why Did You Donate”


Their Experience Of Donation And Their Views On Charity


Views On the Future Development Of Charity And Suggestions

Research Insights

Describe the donors in three words with the 15 core meanings: Accomplishment, Community, Justice


Difficult to find official charity information from authorized sources online

The Charities Bureau and the IRS are the only charitable authorities that are more oriented toward organizations than toward donors and beneficiaries.


Emotional connection lacking brought by the traditional one-way operating model in charities

Donors’ sense of satisfaction and personal fulfillment after the donation considerably diminished due to limited interactions and emotional bonds, thus reducing their incentive to donate.


Were concerned about their donations yet would not want to receive too many updates from the organization

Too much follow-up info may pressurize individuals, feeling that the organizations are insinuating they should donate more.


Doubt if charities' reports of resource allocation are in line with reality, a concern raised by the centralized distribution method in charities

Sometimes negative perceptions were engendered rather than positive emotions in certain situations (e.g. after donation).

Data Collect and Analysis - Beneficiary*

*The term "beneficiary" is used here to represent individual person who has received help, excluding animals, environmental organizations, and other beneficiaries for the time being.

The dynamics between fundraisers and beneficiaries can influence charitable giving, the interaction between the two is largely overlooked.

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Information Gathering


Anonymous Questionnaires & Street Interview

Received 19 questionnaires and conducted 7 street interviews with people with various racial backgrounds aged from 36 to 76.


In-Depth Interview

4 participants were chosen from step one and participated in a 30-45 minutes interview.

Research Insights

Describe the beneficiaries in three words with the 15 core meanings: Community, Redemption, and Validation.


Organizations are slower and less precise in responding to the needs of beneficiaries than those of donors

According to research, charities do not communicate with beneficiaries purchasing units with the same granularity as they do with donors (marketing for charities is more focused on donors).


The singular act of receiving help tends to cause psychological pressure and has negative effects

Due to the one-way mobility of funds and resources, traditional philanthropy keeps the beneficiaries in a state of being given, and in some cases this long-term state has had some negative psychological effects on them.


The current way how donations are used makes them difficult to give suggestions and show dissatisfaction

Due to the one-way flow of donation funds, even though donors or beneficiaries may not be satisfied with the way the organization is using the funds, there are limited channels of communication and no way to influence the usage.

Data Collect and Analysis - GLIDE

Competitive Analysis Using the Porter's Five Forces Model

Bargaining Power of Customers

(power of beneficiaries)

Well-funded GLIDE can address the higher needs; however, individuals lack the ability to have a say in what organizational development will become.


The Threat Of Substitute Product

Many decentralized charity platforms have arisen on the market, each with its own set of benefits: rapid distribution, relative transparency, and demand matching.


The Rivalry In The Industry

Although GLIDE is now one of the top competitive organizations in the Bay Area, its outdated management model will reduce the efficiency of services and departments, ultimately reducing GLIDE's competitiveness.


Bargaining Power of Supplier

(power of service provider)

Many of GLIDE's services rely on partnerships with specific organizations, (e.g. acupuncture with Chinese Traditional Medicine School) but these partnerships are inconsistent.


The Potential Of Entry The Industry

In order to receive donations from large fund providers, the organization must have a good reputation and a large impact.

Low - Mid


  • Long history, good reputation, well-known leader, strong community ties;

  • Clear and user-friendly website content and the mission statement; update the events and activities frequently.


  • Hierarchical organization structure: slow to react to new opportunities; which frequently need transformation

  • Inefficiency: slow to search and keep records, with paper-based information and documents.


  • Be aware of beneficiaries' experience in the process, simplify what beneficiaries need to do, and increase positive feedback for them;

  • Clarify beneficiaries' needs and avoid spending money on services that are not used.


  • Unable to quantify and measure the impact of the programs;

  • Inaccessible to younger generations not being empathetic to philanthropy and donating less accordingly.

Research Insights


GLIDE currently maintains a good position in the industry but needs to seek a transformation to ensure its sustainability.

Characteristics of The Fundraiser-Driven Charity Operating Model

  • Fully centralized resource management and information disclosure

  • Imbalanced power associated with one-way charitable giving of funds/resources;

  • Untimely information gathering and validation;

  • Inadequate charity systems for donors and beneficiaries.

Problems Statement

The one-way charity provision and the centralized operating structure of charities create a power imbalance. Charities gradually lose credibility in the minds of both parties due to external forces (charity fraud) and internal forces (lack of emotional connection and value recognition).

"How might GLIDE's credibility be improved, having been harmed by a lack of emotional and value connection as a result of management structure issues?"


Reduces the power imbalance associated with one-way charitable giving.

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Market Research - Analyze the current state of the market and the strategies in place that deal with the decline in credibility

Trends in the Industry

Analyzing market trends is critical for adapting and altering the organization for it to stay relevant in and ahead of the industry and achieve its long-term goal.


Charitable donations Increases by 41% in 2022, While Donors Prefer Purposeful, Smarter Giving.

Because of the situation in Ukraine and the pandemic, charity giving has grown by 41% compared with pre-pandemic levels, with the increase in individual giving maturity. (Source)

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Online giving is becoming one of the mainstream ways to donate.

For the third year in a row, online giving has increased by 42%. Non-governmental organizations (NGOs) of all sizes show positive growth in online giving in 2021 compared to 2020. (Source)

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Stakeholder philanthropy is a new model of community investment as it focuses on trust and collaboration.

The more a company incorporates consumers and employees in charity giving decisions, the more trust consumers have in that company. (Source)

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Analysis Of Market Existing Approaches For Building Trust

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Building Brand Images



More human-to-human interaction to
maintain emotional and connection needs

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Third Party Supervisors



Providing objective assessment to donors and beneficiaries

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Blockchain Technology



Traceable donations and transparent operations of organizations




Opaque information brought on by a centralized management

Lacking auditing of small institutions; not contributing to changing the environment

Trigger potential discomfort due to a pure transaction approach; lacking regulation - information cannot be secured before on-chaining.


Enlarged emotional connection and value identification


Certification from authorities to help them to identify


A reliable technique for information transparency so far


As we can see from the above, there are multiple complex factors involved in building trust, and the above methods only address a certain part of the trust crisis. From this I can obtain a formula:

Trust In Charity =

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Humane Services
For Each Party

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Authoritative Regulation And Oversight


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Efficient And Reliable Technology


Concept of the New Charitable Donation Model

Solution Derived From the Formula

Problem 01

Fully centralized resource management and information disclosure;

Solution: Technology + Authority

Donations authorized by authorities are managed in a transparent, partially decentralized manner, utilizing blockchain technology.

Problem 02

Imbalanced power associated with one-way charitable giving of funds/resources;

Solution: Humane Service

Donors will receive two updates at key points (when donations are made & donation is used). When giving services to beneficiaries, the system assigns specific tasks to achieve reciprocal connections and lessens negativity.

Problem 03

Untimely information gathering and validation;

Solution: Technology

It provides a platform for people to monitor organizations and voice their demands.

Problem 04

Inadequate charity systems for donors and beneficiaries.

Solution: Authority

Authority provides a platform for the public to search for information on relevant charities.

Final Design - Practical Use Case In GLIDE With The Care Space System


Role In The System

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  • When I combined my past sponsorship class experience with this project, I was aware that we still have a long way to go on philanthropy.

  • Over the last decade, the problem of trust has come to prominence, and many unexpected social issues and news have driven people to eagerly support those in need.

  • The current mismatch between demand growth and industry development will undoubtedly have an impact on all stakeholders.

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